Un-boxing: the “first date” of user experience.
Hopefully, we will look back at the turn of the millennium and laugh at the stupid clam shell, vac formed plastic packaging. You know the type I am taking about; the clear plastic job that you can’t get open without some sort of sharp implement to open, and even then it is a struggle. There are even tools you can get at Home Hardware to open these packaging nightmares. I know the reasons for this packaging: theft reduction, mass production and durability for shipping. But that doesn’t undue the harm it does to the user experience. Design Critique: Products for People podcast has a great cast on designing the packaging experience.
Amazon's 'Frustration Free Packaging' innitiative
What inspired this article was the Amazon ‘Frustration Free Packaging’ initiative, just in time for the holiday season. The frustration free packaging eliminates the clam shell packaging or complicated boxes with…
December 14th, 2009 at 4:34 pm
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July 4th, 2010 at 1:15 pm
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July 14th, 2010 at 10:06 pm
[...] This isn’t the first time we have used a dating metaphor for user experience. Here is an article on how packaging is the first date of user experience. [...]