Great Industrial Design branding: Odyssey putters
This week, YE Yang became the first Asian born golfer to win a major; a feat that is going to accelerate golf in Asia even faster than it is already going. But as I mentioned on Twitter, I couldn’t get over the success of the industrial design branding of Yang’s Odyssey putter. You knew it was an Odyssey from a mile away.
Odyssey putters for both pros and joes have the same while club face and almost always two white circles staring back at the golfer. The white circles are actually inserts for weighting, and so the golfer can visually line up with the ball. But they are more successful a unique feature that identifies the putter as an Odyssey.
The goal of branding with form or the industrial design is to capitalize on positive user experience by having customer buy products that are visually clearly part of the same family. This is even more important in sports equipment because you are also capitalizing on the positive experience of people’s peers and sports icons like YE Yang.
Question of the Post: What other sports companies brand their products well?
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By Colin Finkle. Colin Finkle is an award winning industrial designer who works with large multinational brands everyday designing retail displays for FX Displays in Toronto, Canada. He is the principle designer at Firebrand Creative. He also writes for AMD’s FireUser.com blog.
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September 10th, 2009 at 4:44 am
Very good work, interesting post, bookmarked !