Hyundai Genesis vs. BMW 3 taillights
Hyundai Genesis taillights
BMW 3 Series taillights
They say immitation is the sincerest form of flatery. The new Hyundai Genesis’ taillights are definately inspired by the previous generation BMW 3 Series. I am of two minds on this one. Good design on the high end of any product category should trickle down, and I would tell a company to take inspiration from companies that embody the brand values they aspire too. But where is the line? I would say this is well intended inspiration, but the front fascia says Mercedes all the way. I think Hyundai can find their own design style, that can still reference the high quality German design without going over the line. Where ever that line lies.
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By Colin Finkle. Colin Finkle is an industrial designer that works with large brands everyday designing displays for FX Displays in Toronto, Canada. He is the principle designer at Firebrand Creative. He also writes for AMD’s FireUser.com blog.
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January 9th, 2009 at 6:51 am
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